About Us


AFFINITY helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data.

AFFINITY creates and employs individualized case study plans and algorithms for each customer based upon the product or service offered, the customer’s goals, applicable consumer trends and buying habits, as well as local and online competition. Then, AFFINITY puts the plans to the test, using big data algorithms that showcase overall sales effectiveness. We invest our own capital, time, and efforts to build and refine our targeted marketing and conversion strategies to ensure that each case study adapts the best plan that suits their needs, which is then re-packaged for Fortune 500 companies.

AFFINITY has successfully invested in over 2000 companies, which include a broad spectrum of business owners, ranging from small, “mom and pop” boutiques to big-box companies and major retailers.

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